Predactiv
formerly Share This

Prediction is only useful if it leads somewhere.

Predactiv needed a new identity that could communicate both intelligence and action without falling into the familiar visual language of data and technology. We built the brand around the idea of information becoming momentum, creating a flexible visual system where signals, movement, typography and motion all reinforce the relationship between knowing what comes next and doing something about it.

Creative Direction / Brand Concept / Art Direction / Design Direction