Turning fandom into participation.

The Eagles had enormous reach and a desire to address issues affecting communities throughout Philadelphia, but awareness alone wasn’t enough. We created “A Fan of Change”, a platform that used the energy of sports fandom to spotlight local organizations, people and causes, evolving across initiatives like Enough Keeping Score, Unheralded and Join the Team to move fans from simply caring about their city to actively participating in it.

Creative Direction / Campaign Concept / Art Direction / Integrated Campaign