Volkswagen

Cars are machines. Brands are about people.

Automotive advertising can easily become obsessed with features, performance and the object itself, so the work consistently looked for the human story around the car instead. Across campaign, digital and brand assignments, the goal was to make Volkswagen feel less like a collection of specifications and more like a brand with a distinct point of view about the people behind the wheel.

Art Direction / Concept / Design / Campaign Development