SONY
BRAVIA

Bringing the stadium into the living room.

Soccer is as much about atmosphere as it is about the game, and Sony BRAVIA needed to make the difference in picture quality feel immediate rather than technical. We built the campaign around the emotion of watching soccer, using larger-than-life moments, stadium energy and the tension between being there and watching from home to turn features like color, contrast and 4K clarity into something fans could actually feel.

Art Direction / Concept / Campaign Development / Design