Althea’s
Almost
Famous

The secret ingredient was Althea.

Althea Hanson had the recipes, the personality, and a story worth telling. What she needed was a brand that could turn her Jamaican cooking into a recognizable business. We built Althea's Almost Famous around the one thing nobody else could replicate: Althea herself. From the illustrated identity and vibrant Caribbean-inspired palette to the playful language and visual system, every detail was designed to feel as authentic, colorful, and full of character as the woman behind the food.

Creative Direction / Brand Identity / Art Direction / Design Direction